Company Performance Metrics
AKAS provides audience strategy, impact measurement, and research services for mission-driven organisations across sectors such as journalism, development, education, and climate. The company focuses on unearthing audience data and conducting multi-methodology quantitative and qualitative research to generate practical audience insights. It offers
impact strategy and measurement to link communications goals with reporting frameworks and real-world outcomes. AKAS also develops mission, vision and corporate narratives, strategic communications narratives, and storytelling guides to help organisations shape their public voice. Additional services include youth insights, corporate and brand strategy consultancy, executive facilitation, and business modelling and foresight analysis. Its work is used by foundations, media organisations, international institutions, charities, and other purpose-led clients to understand audiences and refine strategies.
