Company Performance Metrics
Past Role: Taptu, Vice President Product & Market Development
AiT makes mobile apps and online services to inspire and help us be more active. Software for leisure operators to connect with their customers and clever little mobile apps to connect customers with leisure facilities and to motivate us all to be more active.
Early in 2013, AiT signed an exclusive global partnership with Speedo to
collaborate on new digital products and services for swimmers, re-launching AiT Swim app under the name Speedo Fit in the UK, France and China. Speedo Fit swimmers have logged over 500 million meters in pools - that's about 12 times round the globe.
AiT continue to innovate and in 2014 launched applications for new wearable and smart devices under their SwimIO R&D name. http://www.helloswimio.com/
New devices like smart watches are expected to revolutionise the Health & Fitness industry - taking the ubiquity of the Internet one step further and helping us all, get a bit more active.
