Company Performance Metrics
- John DeGeorge: VP, Data Technology
AiOpti is an AI-powered marketing attribution and measurement platform that helps brands, agencies, and multi-location businesses verify what actually drives revenue and real-world outcomes across online and offline channels.
As privacy regulations evolve and third-party signals continue to decline, AiOpti enables deterministic, identity-based
measurement that marketers can trust and finance teams can defend. The platform connects data, media exposure, and outcomes to provide clear visibility into which audiences, channels, and campaigns are producing measurable business impact.
AiOpti operates through a unified Data • Media • Measurement approach, supported by three core platform components. OptiVault℠ securely ingests customer, CRM, location, and campaign data. OptiGraph℠ serves as an adult-only deterministic identity and visitor-resolution backbone, linking media exposure and activity to verified profiles without relying on cookies or probabilistic models. OptiReveal℠ applies machine learning to surface high-intent and overlooked audiences while identifying precise suppression opportunities to reduce wasted spend.
Together, these capabilities help organizations reduce duplicated reach, improve targeting and suppression consistency, and measure outcomes such as visits, purchases, and conversions with greater confidence. AiOpti is designed to fit alongside existing media partners and workflows, providing a consistent foundation for decision-making without requiring platform replacement.
AiOpti supports marketers who need clearer accountability, faster optimization, and defensible proof of performance in an increasingly scrutinized advertising environment.