Company Performance Metrics
ATA was formed in 1972 through the Dairyman's Cooperative Creamery Association. Neil C. Quesenberry initially directed the new company. ATA relocated from Tulare, California to Visalia, California in 1994. In 2004, ATA was purchased by Holstein Association USA, Inc., a nonprofit producer association. Bill VerBoort has been the General Manager
of ATA since 2006 and has directed the company through technical ATA siteupgrades to the current Oracle platform. ATA coordinates the disbursing of reports to the USDA and AIPL ( Animal Improvement Programs Laboratory). Technology has advanced during the time ATA has been in existence and ATA has kept pace with technology. This allows ATA to have a fast turn around on processing data. ATA is the main dairy report producer on the west coast with clients such as the DHIA West, Tulare DHIA and partners with companies such as Valley Ag Software to coordinate data collection.
