using standard trading technology dedicated all his efforts toward finding all the software tools necessary to become a successful trader. The results of extensive research in the trading technology market were devastating. While big institutions work with highly professional software applications, these were lacking in the retail market. And so he began to research the customers of these software technology markets. Many of his research results highlighted the fact that private traders were struggling in their trading due to a lack of functionality in their software application, and even worse, due to simply being unaware of what tools are needed.