development team partnering with entrepreneurs and companies to build multimillion-dollar products.

As a group watching technical trends, they were eager to prepare for what was coming next. They dedicated 10% of their time to a mixed and virtual reality innovation lab, eventually constructing a hardware holographic display (you can read about that and see the results here).

Their holographic user interface efforts caught the attention of Microsoft in the fall of 2015. They flew to Microsoft headquarters in Redmond, Washington, acting as guinea pigs testing an unreleased mixed reality headset called the Hololens. As early augmented reality developers experimenting with holographic UX, it was easy to begin building experiences accessible via the headset.