AdYapper tracks display and mobile ads, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions. We generate real-time analytics across the entire ad buying ecosystem and centralize the data into one platform to identify wasted ad spend and provide direction on how best to reallocate the recovered ad spend to make in-flight campaign decisions. In short, AdYapper makes advertising performance data actionable so advertisers can optimize, and increase the efficacy of, their ad buys.
Funding Rounds (4) - $6.8MUpdate
Current Team (3)Update
|Jan 18, 2016||AdExchanger - Forget Impressions: Digital Advertising’s New Math For The New Year|
|Oct 7, 2015||AdExchanger - Bad Metrics Will Make Ad Blocking Worse|
|Aug 3, 2015||Built in Chicago - Chicago startups raised $50M in funding this month. Here are the Top 5|
|Jul 16, 2015||Built in Chicago - Tech roundup: Swap.com nabs $5M Series A, 1871 announces Chicago Bitcoin Center, and more|
|Jul 15, 2015||Built in Chicago - AdYapper nabs $4.5M Series A to expand global reach|
|Jul 13, 2015||WSJ Blogs - Startup AdYapper Raises $4.5 Million, Promising to Fight What It Sees As Rampant Waste In Digital Media|
|Jul 13, 2015||FinSMEs - FinSMEs|
|May 8, 2014||TechCrunch - TechStars Alum AdYapper Raises $1M, Receives Accreditation From The Media Rating Council|
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Chicago, IL 60654