Company Performance Metrics
Irina Yakupov: Business Development
Adxperience is a mobile ad tech company helping app developers, brands and digital agencies reach the right audience by connecting them to different types of inventory sources and optimizing the media-buy on their behalf.
Their R&D team has developed a hybrid demand platform that centralizes the media-buying process by offering a single access
to both direct sources and RTB traffic. This hybrid positioning allows them to :
1) access a very wide range and type of inventory to answer all types of marketing needs : branding or performance campaigns, worldwide, across platforms
2) mix traffic from direct and RTB sources on the same campaign to scale-up volumes while driving engagement
3) handle and optimize campaigns in real-time from one single place.
The fact that their technology is 100% in-house has allowed them to develop their own fraud detection tools, their own profiling tools, and their own rich media formats, for more control, richest exposure, and better ROI
- more than 500 media partners connected on S2S or API
- over 25 ad exchanges connected on RTB
- fraud-detection algorithms
- premium rich-media formats
- de-targeting/re-targeting capabilities
- own DMP with over 300 millions profiles gathered
