62
Growth Score
pts
Heat Score
17 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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AdTruth offers the ability to identify, link and engage audiences across all digital touch points.
Stephen Van Lare: Vice President of EngineeringPast Role: Gigster, VP, Engineering
Geoff Gieron: Director of Global Operations and CompliancePast Role: FetchBack, Director, Media Management
About the Company
AdTruth empowers the world’s most progressive brands to identify, link and engage audiences across all digital touch points, enabling a true, consolidated and actionable consumer view while adhering to consumer privacy standards globally. The entire digital marketing ecosystem benefits from leveraging AdTruth’s technology, which provides digital
identification resolution to expand cross-device reach, reconcile overlapping audiences, and more precisely measure marketing programs, all while protecting data assets and ultimately increasing ROI. AdTruth is an Experian company and serves as the digital media division of 41st Parameter.
