timepieces. The certificates are securely stored on the web-application together with the history of the watch from manufacturer to service & repair and pre-owned sale. Around the constantly updated digital certificate new possibilities of customer experience in the luxury segment arise. Brands create emotions and interaction possibilities for the actors in the watch lifecycle and after sales processes such as valuable insurance are facilitated. Adresta is committed to change the customer experience in the luxury goods industry by creating trust and transparency by combining new technologies.