Total Funding
16
Total FundingSeries D raised
Growth Score in past quarter
pts
Heat Score 16 in past quarter
7 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Adometry by Google offers a SaaS-based marketing attribution and optimization platform to improve return on advertising expenditure.
- Paul Dodd: Vice President, Worldwide Sales
About the Company
Adometry by Google transforms the way the world’s top brands improve marketing performance. Acting as marketing's “system of record,” Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels―both online and offline. Combining and interpreting previously silo’d sources of data;
the Adometry Marketing Intelligence Platform provides data-driven attribution, marketing mix modeling, and intelligent optimization recommendations across and within channels. As a result, marketers are able to identify their true impact on the customer journey and generate actionable insights that improve ROI.


