25
Growth Score
pts
Heat Score
-18 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Advertising in games designed to increase user retention
About the Company
Adjoy is an ad-network specifically for mobile games and designed to increase their user retention. They have no banners or videos distracting the user from the game experience. They use a familiar game mechanic: the power-up. Think of their ad as just another fun sprite in a game the user can be interacting with.
When a user interacts with an
adjoy enabled power-up during gameplay they instantly collect a reward from a brand or merchant in their geographic area. Rewards can be a discount, a free item, even a digital item. These items can then be seamlessly redeemed from the digital wallet, right at the point of sale.
