support media mix planning, cross-device audience targeting and real-time bid and creative optimisation. Adhax also manages mobile app install campaigns and paid social media programmes, aiming to reduce cost-per-install and improve campaign efficiency. In addition, it provides analytics integrations and reporting using systems such as Google Analytics to give clients actionable insight into campaign performance. The offering covers both biddable media and advisory services on non-biddable channels such as SEO, affiliates, email and direct digital marketing.