Company Performance Metrics
Addit AI develops software for managing and optimizing Google Search Ads campaigns. The platform connects to Google Ads accounts and analyzes search terms, keywords, ad assets, and spend patterns to inform campaign structure and changes. It focuses on paid search and SEM workflows such as keyword research, intent-based clustering, campaign
structuring, ad copy generation, bid and budget adjustments, and negative keyword management. Users can choose between full automation, recommendation-only, or hybrid control for applying optimizations. The software also provides real-time dashboards for monitoring metrics like ROAS, CPA, Quality Score, and conversion performance. Addit AI is used by in-house marketing teams, performance marketers, and agencies running Google Search Ads.
