Start Free Trial
Pricing
Log In
Log In
Upgrade browser for full Crunchbase experience. You're accessing Crunchbase in a browser that is no longer supported.
Learn More
Propensity Logo
Propensity Growth Score
70
CB Rank
20479
Heat Score
70
Propensity specializes in CRM, business apps, enterprise applications, digital transformation, and demand generation.
Founded
obfuscation
PrivateVenture - Series Unknown Exeter, New Hampshire, United States11-50 www.propensity.com
Business Information Systems
CRM
Software
Overview

Propensity
Total Funding
obfuscation
Growth Score
70
Heat Score
70

Total Funding
obfuscation
Venture - Series Unknown raised
obfuscation
Growth Score70
-7 pts
in past quarter
Heat Score 70
-9 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Events
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
See more interactive data and historical milestones on desktop for the best experience

About Propensity

CB Rank
20479
Propensity specializes in CRM, business apps, enterprise applications, digital transformation, and demand generation.
Founded
obfuscation
PrivateVenture - Series Unknown Exeter, New Hampshire, United States11-50 www.propensity.com
Business Information Systems
CRM
Software

Funding Rounds

Venture - Series Unknown
OBF
in
obfuscation
Seed
OBF
in
obfuscation
Seed
OBF
in
obfuscation

Key People

Details

Legal Name Addapptation Inc.
Also Known As addapptation
Operating Status Active
Company Type For Profit
Founders  Carla Vanderhoof, Sumner Vanderhoof
About the Company
Propensity is an account‑based marketing ABM platform that helps B2B growth teams run contact‑level campaigns, identify in‑market buyers, and measure engagement. It supports omnichannel targeting, intent data, geofencing, and CRM integration for stronger pipeline generation.
Phone Number +1 800-905-0776
Contact Email hello@propensity.com
Hub Tags  Pledge 1%
Diversity Spotlight 
Women Founded
Women Led
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

Propensity ABM Platform
A platform for account-based marketing that integrates intent data, contact data, and omnichannel campaign execution to target and engage B2B buyers at the contact level.
ABM Playbooks
Predefined strategies and templates that guide users in creating targeted, personalized account-based marketing campaigns aligned with specific growth goals.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials

Company Funding

Total Funding Amount 
obfuscation
Number of Funding Rounds 6
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown

Funding Rounds

Total Funding Amount 
obfuscation
Number of Funding Rounds 6
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown
obfuscation
Venture Round - Propensity Logo
Venture Round - Propensity
1
obfuscation
Riverside Acceleration CapitalVenture - Series Unknown

Investors

Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 3 Contacts 20

Employee Profiles

News

News and Press

News•Mar 1, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Nov 12, 2025
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Mar 17, 2020
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

12,471
-35.43%
 in past month

IT Spend

$769.9KThis year, Propensity is projected to spend $769.9K on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Washington Post Logo
Washington Post
66

Actively Used Products

12Propensity uses 12 technology products and services including HTML5, Vimeo, and  Fonts.com, according to G2 Stack.

Active Website Tech Count

47Propensity is actively using 47 technologies for its website, according to BuiltWith. These include Cloudflare, Cloudflare CDN, and  IPv6.
Sub-Organizations
Frequently Asked Questions

Where is Propensity's headquarters? Propensity is located in Exeter, New Hampshire, United States.Who invested in Propensity? Propensity has 7 investors including Riverside Acceleration Capital and  Green Egg Ventures.When was the last funding round for Propensity? Propensity closed its last funding round on
obfuscation
from a Venture - Series Unknown round.Who are Propensity's competitors? Alternatives and possible competitors to Propensity may include 6sense, Salesforce, and  Demandbase.How much funding has Propensity raised to date? Propensity has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
AI Content may contain mistakes and is not legal, financial or investment advice. Learn more.
Terms of Service | Privacy Policy | Sitemap | © 2026 Crunchbase Inc. All Rights Reserved.
(8ea058e 1)
|