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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Adavow is a cloud-based platform that enables advertisers to pre-validate ad choices against a real-time, user transaction database.
About the Company
Adavow is a cloud-based platform solving one of the biggest issues in online advertising -- how to reduce the number of 'wasted' ads generated by retargeting to consumers who have already converted.
Adavow’s next-gen Open DMP (ODMP) significantly reduces the number of ads served to consumers who have already purchased a product or
have purchased a similar product from a competitor -- without sharing personalised information or detailed customer records.
The Adavow RTV™ API is both platform and content agnostic, which means it makes no difference whether it’s a display ad, targeted website content, or a voiceover for a video that’s delivered via the web, on a mobile, or using some future technology like an in-store iBeacon.
