Company Performance Metrics
Jonas Gustafsson: Architect- Anders Gezelius: COB
Adaptlogic was founded 2001 by Erik Wallin, (PhD). The company is based on an evolution of Erik's research and technical innovation on artificial intelligence at Kungliga Tekniska Högskolan in Stockholm since mid-90s.
Adaptlogic delivers cutting edge behavorial targeting solutions and is- after 40 000 development hours — about to launch the
6th generation of the technical platform.
Our system increases the value of web sites, mobile phones and newsletters by personalizing content and ads based on every visitors past and present behavior. We increase the relevance by automatically, in real-time select the information that has the highest probability of being most interesting for a visitor. We mix all Behavioral targeting methods and algorithms into a perfect customized blend. We make it work.
Those are some of the reasons why we can deliver more valuable clicks. And we believe that our leading customers would agree, such as TradeDoubler, Svenska Dagbladet and Aftonbladet.
In March 2004 Erik presented his PhD dissertation "Individual Information Adaptation Based on Content Description — Personalization on the Internet with Metadata" at the Royal Institute of Technology, Stockholm, Sweden. A pragmatic approach with focus on simplicity and measurable effect has been the foundation to create a solution that is user transparent and cost effective for the site owner.
