Company Performance Metrics
Anu Kulkarni: Director, Human Resources
Adadyn is a global advertising technology platform that facilitates end-to-end campaign management. Its self-service user interface enables users to launch advertising campaigns with retargeting, prospecting, and personalized creative optimization options.
The platform’s audience segmentation and data management functionality allows marketers to
customize and differentiate ad creative based on goals, audiences, products, and more. The universal Adadyn pixel differentiates between those who bounced off the homepage, viewed a product page or dropped off the shopping cart page.
Its solutions include Adadyn for Retail and Adadyn for Travel.
Adadyn partners with a number of ad tech solution providers in the ecosystem such as fraud and malware protection agencies, DSPs and SSPs, trading desks, and more, to help its clients produce targeted ads.
Adadyn was launched in 2006 by Kiran Gopinath and its operations are based in San Francisco, California.
