Company Performance Metrics
Toni Moreno Planas: Investment Director (Ad4Ventures Spain)
Ad4Ventures is an initiative of venture capital group Mediaset , with offices in Milan and Madrid, aimed to invest in new high potential in mid-stage. It has developed a unique and innovative business model that offers investments in advertising and promotion to companies that have already achieved a certain level of maturity in the markets to a
large expansion in exchange for equity or revenue share.
It aims to invest in companies mid-stage with promising management team, proven results in terms of execution, sustainability of operating margins and innovative technological solutions.
Ad4Ventures will also invest in companies in early stage if there is a clear opportunity for value creation. It has privileged access to the consumer market in Italy and Spain , thanks to its undisputed leadership in the promotion of goods and B2C services.
