Company Performance Metrics
Sunil Miranda: Co-FounderPast Role: Interactive Avenues, Co-founder- Ratish Nair: Co-FounderPast Role: Interactive Avenues, Co-founder
Launched in April 2008 (3 years ago), Ad Magnet is the largest Indian digital advertising network, owned and operated by DGTL Media Private Limited.
According to the JUNE 2011 Media Metrix data release by comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, Ad Magnet Network reaches 23 Million Unique Visitors in India giving it
an absolute reach of 52.3% of India’s online population. This makes Ad Magnet easily the single largest Indian digital media property at present.
Including Global digital properties operating in India, Ad Magnet is the 4th largest digital media property in terms of Unique User Reach as measured by comScore. Only Google, Yahoo and Tribal Fusion are larger than Ad Magnet at the moment.
AD MAGNET is backed by Sequoia Capital, a leading venture capital firm in India whose investments include Applabs, First Source, Cafe Coffee Day, Global Logic, Indiatimes, Travelguru and Shaadi.com. Globally, Sequoia Capital has been an early investor in leading technology and internet companies such as Google, Yahoo, Apple, Oracle, Cisco, Paypal and Youtube.
