fixture, product, space allocation and customer flow data to support more accurate store layout decisions. Activeplan Retail also offers communication and execution capabilities that distribute floor plans and planograms to stores, manage version control, and support two-way collaboration between head office teams and store staff. Optimization and productivity features help automatically identify optimal combinations of category space, isolate underperforming areas, and automate repetitive macro space tasks. The software is primarily used by FMCG and consumer electronics retailers seeking to coordinate planning, analysis and execution of floor space strategies across their store estates.