or outfitting a national chain, Active Source Lab makes it simple to create and sell custom-branded gear without the usual barriers of high MOQs, long lead times, or excess inventory.

Founded by Edward Hertzman, a veteran sourcing executive and founder of Sourcing Journal, Active Source Lab leverages deep manufacturing expertise to deliver quality, efficiency, and scalability to fitness operators. The company’s mission is to empower fitness and wellness businesses to strengthen community connections, boost profitability, and elevate their brand through accessible, high-quality merchandise.