Company Performance Metrics
Active for Animals is a charity that focuses on reducing consumer demand that drives the trade in endangered and exploited wildlife. The organization designs and runs campaigns to shift consumer behavior, with particular emphasis on products such as rhino horn and exotic leather accessories. Active for Animals also develops education and awareness
initiatives aimed at helping people of all ages become more conscious consumers. It collaborates with other conservation groups on projects such as World Games for Wildlife and My Wildlife Challenge to support fundraising and public engagement. In addition, the organization advocates for systemic changes to wildlife trade regulation, including modernization of CITES permitting and government support for curbing illegal wildlife trafficking.
