Company Performance Metrics
Active AI provides behaviour-led engagement software that connects real-world activity data, wearable signals and in-app behaviour to a proprietary behavioural momentum score. The company offers the Activ Tracker platform and related mobile applications to track, understand, and refine physical activity interventions for organisations and brands.
Its software aggregates exercise metrics, challenge participation, location behaviour and community engagement, then applies analytics to generate scores that indicate progression, consistency and engagement depth. These insights power automated triggers for nudges, rewards, product offers and upgrade prompts that are timed to user intent. Active AI serves sports and lifestyle brands, governing bodies, membership organisations, fitness and wellness platforms, and community-focused consumer brands. Its tools are used to boost participation, support behaviour change and measure programme and commercial impact over time.
