photo of waste plastic during day to day life, to pinpoint brands responsible as well as their location. The ACT NOW App is a Social Media system, where users can upload photos that will name and shame the brands that produce plastic pollution. Members can then share this with friends as well as post the items on other Social Media sites. Others can also show their support by voting for each other, and likewise share what they see on their own social media pages. Members will also be able to create a group for friends, work companions or represent other environmental groups large and small, working together in competition with other like-minded groups. Members will be able to see statistics of the worst affected areas near them, nationally or worldwide, while at the same time being able to see the names of the worst offending brands found in each area and label the worst brands and their location. Few of us have the time or ability to help clear plastic waste, but 70% of us do care and are ready willing and able to start helping, as long as we have the right tools to use. Already social and personal groups worldwide are taking the problem into their own hands, by clearing towns, beaches, oceans and countryside, and now ready to start by helping in any way they can