Company Performance Metrics
- Thomas Soden: Founder & CEOPast Role: Project Ak'ei, Founder
Ace+Freak is a London-based craft beverage company redefining the Fruit Alcoholic Beverage (FAB) category with its premium 'Hard Juice.' Moving beyond the trends of the ready-to-drink (RTD) cocktail space, Ace+Freak is creating a craft evolution within the FAB category—an emerging segment it’s helping to shape. Designed for high-energy
environments like nightclubs, concerts, music festivals, or even spontaneous dance parties at home, Ace+Freak was born from the founders' desire for a drink that’s natural, easy to serve, and packed with bold, great-tasting flavours.
Ace+Freak's 'Hard Juice' is made with 100% natural pressed juices and craft spirits, offering a vibrant and fresh alternative to mass-produced drinks. Although this craft FAB category is still in development, Ace+Freak competes in the higher-priced canned cocktail market, where its award-winning flavor and quality stand out. Despite being serious on the inside, Ace+Freak embraces a playful, carefree spirit on the outside—it just wants to dance.
With more than 13 taste awards to its name, including World's Best Canned Cocktail at the International Canned Challenge, Ace+Freak blends sustainability, creativity, and premium flavours to offer a truly unique experience. As the world's most taste-awarded canned cocktail, Ace+Freak is leading the charge in creating craft FABs for those who crave a premium, easy-to-enjoy drink in the most social of settings.