Company Performance Metrics
Absolute Mug designs and sells personalised illustrated mugs and ceramic keepsakes through its online store. The company focuses on commemorating sports, fitness, and lifestyle achievements such as marathons, half marathons, ultra marathons, 10K races, triathlons, and cycling events. Customers can customise mugs with details including name, finish
time, event date, race name, bib number, and weather conditions. Absolute Mug also creates custom designs for organisations, departments, and special occasion gifts, as well as printed artwork and related gift items. Products are produced to order, shipped in protective recyclable packaging, and offered with reward points that can be used on future purchases. The business regularly links its sales to charitable donations for selected causes.