Company Performance Metrics
Optimum Media delivers multiscreen advertising solutions that use audience data and TV viewership insights to plan and execute campaigns across cable, streaming, mobile, and digital channels. The company serves small and medium businesses, national brands, media and entertainment clients, and political and public affairs organizations. Its
offerings include audience targeting capabilities such as TV viewership data, geotargeting, geofencing, IP targeting, demographic and lifestyle segmentation, CRM-based targeting, contextual targeting, and retargeting. Optimum Media also provides planning, onboarding, creative placement, and reporting tools to measure outcomes like calls, clicks, visits, and sales. The business operates under the Optimum brand network owned by Altice USA and maintains a4 Media as a legacy name for its advertising services payment portal.
