The digital purchasing experience (e-commerce) is supported by physical brand showrooms, which are deeply integrated with the overarching brand experience. We have an extreme focus on continuously improving the customer experience and making purchasing easier, e.g. by using artificial intelligence (AI) and augmented reality (AR).

A.S.Helsingö was founded on the belief that everyone deserves the joy of beautiful, personal home interiors – for an affordable price tag. A.S.Helsingö offers distinct, individual kitchens, wardrobes and storage units built on IKEA cabinet frames. We work with today's defining designers to create distinct products to fit our customers' personality and taste at a great price. Just like other people who are interested in design, we know that a good taste is not synonymous with high prices.