Company Performance Metrics
Elim Chew: Founder, President
77th Street entered the street wear fashion retail business 26 years ago and is the prime mover in popularizing street wear amongst the young and trendy in Singapore . Youth Champion and Streetwear fashion & accessories Guru – Elim Chew, founded 77th Street in 1988, with a small retail outlet in Far East Plaza. With the support of her sister
Sulim helping to source trendy items from UK, the business prospered.
They now have 6 outlets in Singapore in various shopping malls, featuring their own and international brands of high quality hip and unique range of streetwear fashion and accessories.
In 2004, 77th Street became the first homegrown brand to place the Singapore flag in the heart of Beijing, China – with the successful launch of the 77th Street Plaza. As a cutting-edge underground youth shopping complex, it is a 400,000 square feet exciting mall – an ultimate shopping and entertainment complex. It not only provides a platform for stylish, trendy shopping for modern individuals, but also offers shoppers with delicious mouth-watering food; a fusion of lifestyle offering that is passionately captured under one roof!
Located in Beijing’s most popular Xidan shopping district, 77th Street Plaza is just 5 minutes from the Forbidden City via the subway. With weekday crowds of 300,000 and up to 500,000 on weekends and holidays, 77th Street’s unique concept presents discerning shoppers with an unparalleled choice of the trendiest youth fashion brands and accessories from all over the world.
