market they believe you must fundamentally disrupt it. To do that, you must have a product which solves a painful problem in a better way than existing solutions or serves a need that is not currently being satisfied.

They are sector agnostic, although they do not invest in areas that they do not understand or where they cannot add value.

They will not invest in any business –however good it might be—which is not a billion dollar opportunity. Your startup must doing something which is scalable enough in a large enough market for a future valuation of $1bn to be possible.