Company Performance Metrics
5min.at ("5 Minuten") is an Austrian digital news platform operated by fivemedia GmbH, headquartered in Velden am Wörthersee. Founded in 2016, the company has evolved from a regional news startup in Carinthia into a nationwide digital media brand delivering fast, free and regionally relevant journalism across Austria. 5min.at covers
breaking news, local reporting, politics, economy, entertainment, weather and service-oriented content, with a strong editorial footprint in Carinthia, Styria and Vienna. Its digital-first publishing model focuses on short, mobile-optimized formats designed for real-time news consumption and high audience engagement. A core pillar of the platform is its community-driven editorial approach ("LeserInnen helfen LeserInnen"), which integrates user-generated content such as photos, videos and eyewitness reports into the newsroom workflow, combined with professional journalistic standards and verification processes. Under the leadership of Yvonne Schmid-Berger (Founder, CEO and Editor-in-Chief), 5min.at has established itself as one of Austria’s fastest-growing digital-native media companies, combining speed, regional proximity and scalable digital distribution. The platform operates without a paywall, providing accessible journalism to a broad audience. 5min.at places a strong emphasis on transparency, credibility and measurable reach. The platform has been rated 100/100 by NewsGuard and participates in the Austrian Web Analysis (ÖWA). 5min.at reaches over 1.9 million unique clients, based on independently measured data from the Austrian Web Analysis (ÖWA). With its combination of digital-first publishing, strong regional focus and community integration, 5min.at represents a new generation of journalism in Austria, bridging the gap between traditional local media and modern, audience-driven news ecosystems.