billboards. By simply scanning these codes, users are directed to the web content that the barcodes relate to, to view videos, music, and favorite websites, receive directional maps, special discount offers and online prices, send an SMS, make a call and even save contacts to their mobile address books - with no need to type URLs. The i-nigma has a unique end-to-end mobile barcode platform enabling barcode-creation, advanced campaign management and performance metrics tools, including real time tracking on codes scanned 3GVision works closely with global tier-1 mobile handset manufacturers and mobile carriers in Asia, Europe, Australia and the US including Telstra, France Telecom, Claro and NTT Docomo. In addition, 3GVision has become the barcode industry’s ‘de facto’ standard in Japan.