Company Performance Metrics
Blanca Formariz: COOPast Role: El Toro Pictures, Director of Development and Production Coordinator
2btube is a leading independent multi-platform operating partner for creators, brands, and media companies in the Spanish-language world, founded in Madrid in 2014.
The company manages 700+ channels and over 500 million subscribers across Spain, Latin America, and the US-Hispanic market, driving 4.5 billion monthly views and serving 300+ brand
clients across Europe and the Americas. Its four integrated business lines — 2bNetwork (multi-platform creator network), 2bAgency (branded content & influencer marketing), 2bOriginals (content production), and 2bpay (creator payment platform) — deliver end-to-end monetisation optimisation across YouTube, Meta, TikTok Shop, Spotify, and Snapchat.
An official YouTube, Google, and Facebook monetization partner, 2btube also owns EnchufeTV, Latin America's leading digital entertainment brands with more than 60 million subscribers.
