individuals and groups can compete against each other directly to “1Up” their opponents. 1Up combines elements from social media and competitive gaming platforms like reward systems, communities, and other such gamified features. Reward systems are used during head-to-head competitions. Competitions are judged by other users and quantified by 1Ups (likes) each competitor gets. Likes contribute to experience points, which can be used to increase a users level. These accolades are reflected in an app-wide leaderboard and can be redeemed for cash prizes and other in-app customizations. Communities are used to group friends or people with shared interests. Global challenges are available to all users, while all others are confined to a specific community. In order for a user to compete in a challenge they must be a member of the community which created the challenge. Communities allow for more focused challenge disciplines and increased user engagement. Eventually communities will be able to compete with one-another, adding an additional layer to competition. Lastly, gamified features work in tandem with the competitive nature of the app. Leveling up, leaderboards, experience points, in app currency. and user avatar profile customizations provide many facets for users to receive gratification.