Total Funding
5
Total FundingSeries A raised
Growth Score
pts
Heat Score
-4 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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285662
True&Co is an online retail site allowing shoppers to find perfect-fitting bras by answering a simple quiz.
Acquired by 
Basic Resources, Inc.
- Jillian Hartman: Director, Acquisition Marketing
- Melissa Mar: Director Of User Experience
About the Company
They are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences they have personally endured. Instead, they created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop
that’s fun, fashionable and yes, truly intimate.
Their founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway.
They are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.
Women Founded
