alongside a growing e-commerce platform and national wholesale presence in Target, Lowe’s Foods, and Top Ten Liquors. Anchored by its signature ethos Drink Less, Live More™ and Dryish™ lifestyle positioning, Sèchey bridges the gap between traditional alcohol retail and the next generation of functional, wellness-driven adult beverages. The company’s private-label non-alcoholic wines and curated “Sèchey Sets” power both profitability and discovery, while its hybrid model spans retail, wholesale, and on-premise experiences.

Backed by InvestBev and strategic angel investors, Sèchey is building the category-defining destination for alternative adult beverages — a Sephora-style platform for mindful drinking and modern celebration.