products and services are targeted toward marketing and/or IT professionals to:

- Build clean, centralized, consistent marketing data mart or data warehouses, where the need to identify, link, and standardize customer records (at the product, account, customer, business and relationship level) from multiple disparate back office systems is the issue.

- Perform intelligent analysis of cleansed data in order to segment, cross-sell, up-sell and mine the customer base.

- Segment and execute marketing campaigns (mail, email, print, etc.) targeted at existing and prospective clients.

- Analyze campaign responses and associated research.