details about the recipient. You can also invite mutual friends or contacts to suggest a gift for the recipient. You select the gift from a variety of choices". - StartupTunes

"Here’s how it works: Say your birthday, bar mitzvah, or Christmas is coming up. You would sign up for active gifts and let your friends and family know you have an account there. From there your friends would sign up too. After they sign up they would think of gifts they want to get for you. active gift then anonymizes the gift ideas and sends them back to the recipient. The recipient then gives the gifts a thumbs up or thumbs down. The recipient can thumb up or thumb down multiple gifts so that they don’t automatically know everything they’re going to receive. The gift purchaser then gets informed that the recipient has completed their active gift list and with a push of a button they can purchase the gift right there online. See insurance that you will never again buy the wrong gift." - http://nibletz.com