Honor reported a significant increase in its smartphone shipments, achieving 71 million units sold in 2025, which represented a 50% year-over-year growth. The company also noted that approximately 37% of buyers of its latest flagship smartphone switched from iPhones, indicating a gain in customers from a major competitor. Additionally, Honor's international customer base grew substantially, with overseas markets contributing nearly half of its global sales by Q3 2025. The company achieved 50% year-over-year growth in smartphone shipments in 2025, driven by demand for mid-range smartphones and the successful launch of the Magic7 series. Honor's activation volume in the Vietnamese market grew by over 300% year-on-year, and it surpassed one million smartphone units sold in South Africa in 2025. Furthermore, Honor's smartphone market share increased to over 18% in Malaysia, making it the market leader there, and it secured a position among the top five smartphone vendors in Europe for the first time, with a market share of 3%. Overall, Honor's growth was characterized by strong performance in international markets and a significant increase in shipments and market share across various regions.