Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships.
There are six main sections to the Scout Labs dashboard: Blogs, Sentiment, Graphs, Photos, Videos, and Twitter. The first displays all of the blog posts that have been indexed by Scout Labs related to a particular keyword or phrase. The Sentiment section breaks these blog posts down into positive, neutral and negative categories. Just which category Scout Labs puts a particular post into is determined by an algorithm, but you can always change a designation manually and this manual intervention actually improves the algorithm for going forward.
In the other sections, photos, videos and tweets related to your brand are collected for display as well. Itâ€™s understandable that Scout Labs doesnâ€™t determine the sentiment for photos and videos, but it would be nice if you could filter tweets by those that are saying nice things about your brand and those that are saying not-so-nice things. Right now, itâ€™s basically a replication of the functionality youâ€™d get from Twitterâ€™s own search engine.
The Scout Labs dashboard is designed for use by teams of brand managers. When you sign up for the service, youâ€™re allowed to invite an unlimited number of colleagues into your workspace. But youâ€™ll have to pony up more for every additional workspace you add. Each workspace costs $250 and lets you monitor 25 concurrent â€œsearchesâ€ (aka keywords or phrases). As you buy more workspaces, the price of each incremental workspace does go down.
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