PubSubHubbub is an open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom, designed to speed up RSS and improve its competitive edge.
Parties (servers) speaking the PubSubHubbub protocol can get near-instant notifications (via webhook callbacks) when a topic (Atom URL) they're interested in is updated. These hubs are decentralized and not directly related to any specific company.
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