The BlackArrow Advanced Advertising System helps service providers manage the technological complexities and business issues associated with advanced advertising across on-demand and linear programming delivered to TV and devices over traditional or IP infrastructures. For pay-TV service providers, BlackArrow Central offers a central, open, standards-based platform for managing placement opportunities, business rules and ad policies, and for controlling real-time ad routing and return path data aggregation. BlackArrow Campaign enables ad sales and marketing organizations to define, manage and monetize multiplatform advertising campaigns. BlackArrow Audience enables pay-TV providers to aggregate disparate sources of customer information into a single view for enabling the delivery of relevant advertising to the appropriate audience. BlackArrow Linear manages the insertion of advertising and alternate content into live/linear video streams. BlackArrow Analytics provides ad sales organizations with verified on-demand ad impressions and reporting against programs, markets/zones, dayparts, and audiences. For content providers, the BlackArrow Affiliate offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights, and asset metadata.
|May 17, 2011||TechCrunch - Time Warner Invests In TV Advertising Technology Company BlackArrow|
|Nov 16, 2010||TechCrunch - "New TV" Advertising Platform BlackArrow Raises Funding From Motorola Ventures|
|Nov 13, 2008||TechCrunch - Online Video: Where’s The Money?|
|Oct 5, 2008||TechCrunch - BlackArrow Raises $20 Million For On-Demand TV Advertising|