Location Charlotte, North Carolina, United States Regions East Coast, Southern US Gender Male
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Whit Goodrich As the SVP & General Manager, Whit brings a passion for driving Retail growth for Synchrony’s major partners through analytic insights that lead to value proposition development creating loyal customers. He leads growth, product strategy, product development, analytics, and channel marketing for the platform. Products include
co-branded Visa and MasterCard credit cards as well as private label products. Prior to this role, Whit was the Marketing Leader for 15 relationships spanning multiple retail formats. He also led Marketing the Lowe’s account where he developed and launched the industry leading 5% off or special financing value proposition. The success of this program enabled Whit to be named both Retail Finance and General Electric Marketer of the Year in 2011. In previous roles at GE, Whit worked with Sam’s Club, The Home Depot, ExxonMobil and The Walt Disney Company. Whit is a graduate of the GE Capital Marketing Leadership Program and has held roles in Marketing, Quality and General Management over his 19 years at GE and now Synchrony. Whit has his MBA from Wake Forest University and a BA in Economics from the University of North Carolina. Whit and his wife, Missy, have four children ages 15, 12, 10 and 8.
