Primary Job Title Executive Chairman - Asia Pacific Primary Organization Razorfish
Location Shanghai, Shanghai, China Regions Asia-Pacific (APAC) Gender Male
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Vincent Digonnet is the Executive Chairman of the Asia Pacifis at Razorfish in China.
Vincent earned his MBA from Schulich School of Business and his Master's degree in Marketing from EMLYON Business School.
Vincent started a career in advertising that over the next 25 years would take me from Paris to London and eventually to
Singapore. Vincent's choices were not influenced by what he had learned but by the people he met. At the time, advertising drove change and created new marketing rules of engagement. Vincent wanted to be part of the magic it generated and the feeling that nothing was impossible. Vincent embraced the challenges of globalization and led advertising changes in Europe for brands like Mars and Master Foods as well as the marketing transformation of companies like Air France from national to worldwide carrier.
Beyond helping clients adapt their marketing organizations to a new world order, Vincent was keen to embrace change within his organization, and as CEO of the EURORSCG Group in APAC for eight years, Vincent led the transformation of a collection of advertising agencies into a network of 21 fully integrated operations in 15 countries through the development of marketing services and emerging digital capabilities.
Conscious that the digital revolution was only in its infancy and that advertising networks would never undertake the fundamental structural changes necessary to drive Internet and mobile opportunities beyond the realm of advertising, it was time to reinvent myself. In 2005, Vincent became an entrepreneur and started a joint venture in Shanghai with a major Chinese digital company to develop a high-level, online operational marketing consultancy as well as a platform to manage CRM programs on mobile phones… slightly ahead of time.
In January 2011, Vincent joined Razorfish as president of Asia Pacific to build out our China, India, Hong Kong and Australia operations, a network able to accompany our clients in their business transformation, particularly through the development of e-commerce and social media capabilities, both organically and through acquisitions.
