Shani joined Technorati in 2007 to lead strategy and day to day operations for the company’s advertising sales, business development and the Technorati Media advertising network. In 2008 the company launched an ad network giving a marketing voice to the independent web and offering a way for top brands to tap into their influence in meaningful ways. In 2010 the company turned profitable and in 2011 Shani took over as CEO. Under her leadership, Technorati Media has become an integrated online media company with an advertising network, a social rich media technology platform, and three owned web properties including the internet’s largest blog directory. Today Technorati Media represents over 1,300 independent sites, blogs, and social networks boasting an audience of 129 million US unique visitors a month. Technorati Media is the 49th largest media property in the US, the 8th largest social media property and the 3rd largest blog property. Prior to joining Technorati, Shani held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment Group, and Tacit Software. She earned her B.A. in Communication and Art History from Rutgers University where she also ran the university newspaper, The Daily Targum.
BA, Communications and Art History
|Dec 10, 2015||Digiday - Why Bauer Media ditched its sales team and went all programmatic|
|Feb 5, 2013||TechCrunch - New Technorati Report Says Most Marketers Expect Social Ad Spending To Go Up 40 Percent This Year|
|Oct 31, 2011||Tech Zulu - TechZulu • Its BlogWorld Time! Los Angeles Get Ready!|
|Jun 1, 2011||Venture Beat - Former Technorati CEO joins MapMyFitness|
|May 12, 2011||Gigaom - Technorati Appoints Higgins CEO; Jalichandra Will Be Executive Chairman|