Primary Job Title Founder and Owner Primary Organization Actua Groep
Gender Male
Ser Peters is the Founder and Owner of Actua. He worked for several large insurance brokers and insurance companies until he decided to start his own business. He is a pioneer and is known as the Willie Carrot of the insurance world. Ser himself devises all insurance concepts that Actua puts on the market. Customer focus, transparency and
independence are central to everything he develops. In 2013, his son Raymond started as Commercial Director in the company. Together with the four other board members, he will take over the management in the future. In this way Actua's innovative character as a family business is preserved.
