Primary Role
Founder & CEO @
New York

Person Details


Sab Kanaujia is a digital/technology entrepreneur, executive and advisor. He has a proven track record in launching, managing and growing successful products/businesses in the U.S., Europe, and in emerging markets in Asia, Latin America, and the Middle East and North Africa.

Kanaujia is currently advising early-stage startups that are leveraging digital technology to fundamentally disrupt large, traditional industries (finance, education, health, food/agriculture). He advises on product development, go-to-market strategy, business model/pricing, acquiring early traction, scaling the business, and fund raising. His primary focus markets are US and India.

Kanaujia is a Senior Advisor on Digital Innovation to the Government of India. He sits on the boards of several startups and non-profits. He is currently the Interim CEO at Secret Cinema, an exciting London-based venture, backed by top-tier VCs, that is redefining the future of story-telling through live immersive experiences. https://vimeo.com/152448027

Earlier, Kanaujia was the Chief Strategy Officer and Executive Vice President, Business Development, at Total Media Networks SA, a global leader in over-the-top (OTT) video entertainment. TMN operated Totalmovie.com across 40+ countries in Latin America, as the region's first premium video streaming service online. TMN worked with leading mobile carriers in Latin America, Asia, the Middle East and Europe to offer premium video mobile consumer entertainment services in emerging markets. TMN was backed by Ricardo Salinas, Founder and Chairman of Grupo Salinas, which owns TV Azteca, the 2nd largest media company in Latin America, and other businesses that together generate over $6B in annual revenue.

Prior to that, Kanaujia was the Founder and CEO of Mela, an Intel Capital-backed global, multi-platform consumer entertainment service that offered fans premium South Asian video content in high-demand international markets. Under his leadership, Mela aggregated over 70 live TV channels and thousands of hit movies in six languages and grew the service to over 55 countries. The genesis of Mela was his earlier venture, Digital Entertainment Corporation of India (DECI), which he launched in January 2010 to provide an international distribution platform for premium entertainment video content from India. DECI was acquired by Verismo Networks, the parent of Mela.

Until December 2009, Kanaujia was the General Manager/Vice President, Digital Product Strategy and Development at NBC Universal (NBCU). Based out of the company’s head quarters in New York, he led global digital product initiatives in online video, gaming, mobile, social media and distribution by leveraging NBCU’s entertainment, sports and news programming across over two dozen leading global brands including NBC, USA Network, MSNBC, CNBC, Bravo, Telemundo, SyFy, NBC Sports and Olympics, two Hollywood film studios, local TV stations, and stand-alone digital businesses such as iVillage.com. He was responsible for planning, launching, monetizing and managing cross-company product initiatives, many of which grew into successful stand-alone businesses.

Kanaujia joined NBCU in August 2006 in its corporate Digital Media team that incubated Hulu.com, one of the world’s largest online premium video networks launched in March 2008 as a joint venture between NBCU and News Corp. He was the innovator behind NBCU’s social media initiative that allowed social sharing of firm’s content. He launched and managed this initiative, growing it to account for more than 25% of the total reach of NBCU’s network of over 20 online properties within two years, providing a global footprint for the firm’s content on 6M+ destinations worldwide. He also played a key role in the launch of NBC Learn, NBC’s award-winning online educational initiative.

In order to enhance NBCU’s presence in high-growth international markets, Kanaujia spearheaded the company’s strategic partnership with Ten Sports, the most watched television sports channel throughout India and the Middle East. As the General Manager of the Ten Sports venture, he ran its business and product strategy, negotiated and executed alliances with key partners, and managed all day-to-day operations. Earlier, Kanaujia led the business partnership to re-launch ndtv.com, the flagship digital property of NDTV, a prominent diversified media firm in India and a strategic investment in the region for NBCU.

Additionally, Kanaujia acted as the digital product and technology thought-leader for NBCU. He provided guidance for investments of Peacock Equity, a $250M corporate equity fund launched by NBCU and GE Commercial Finance to invest in global digital media and technology firms.

Prior to NBC Universal, Kanaujia held several key positions at AOL Time Warner. Focusing on product development at AOL Video, he launched AOL Hi-Q Video, an online platform that delivered long-form, DVD-quality videos to consumers using the industry’s first commercial-grade, peer-to-peer grid network. AOL Hi-Q Video was a critical distribution component for AOL’s In2TV service, the first broadband television network in the U.S.

Earlier, Kanaujia was a founding member of the AOL Audience corporate development team that launched path-breaking industry ventures, including TMZ.com, Network Live, and AOL/XM Satellite Radio partnership to create one of the world’s largest online radio networks. He led the development and execution of the distribution strategy for AOL.com, AOL’s first open Web portal, and other products designed to grow network traffic. Kanaujia also contributed to AOL.com’s international expansion into high-potential, new markets in Europe and Asia.

Kanaujia came to AOL after serving as a Director for a boutique private investment group based in Greenwich, Connecticut, where he led investments in digital media and technology firms. Prior to that, he spent four years with KPMG in New York, providing management consulting services to KPMG’s Fortune 500 media and technology clients worldwide.

Before joining KPMG, Kanaujia was at AlliedSignal (now part of Honeywell International), in its prestigious Corporate Leadership Development Program. He started his professional career in the U.S. in January 1996, leading strategy and business development for a technology startup in Northern Virginia. He played a key role in taking the startup public on NASDAQ (PLUS) in December 1996. The company, now known as ePlus, Inc., is a leading provider of technology sales and financing services in the U.S., generating $1.1Bn in 2014 revenue.

Kanaujia is an advisor for Venture for America, a non-profit organization that aims to revitalize American cities and communities through entrepreneurship, a mentor and advisor for 500 Startups, a global early-stage seed fund and incubator focused on consumer Internet startups, a Charter Member of The Indus Entrepreneurs, and a senior volunteer with the American India Foundation. He came to the U.S. on an academic scholarship, earning his MBA, with honors, from the University of Maryland at College Park. He graduated from the Indian Institute of Technology (IIT), Kanpur, India with a bachelor’s in technology degree. He lives in New York City with his wife and two daughters.

Jobs (8)


Founder & CEO

Jan, 2014 - Current   (almost 3 years)
Jun, 2012
Nov, 2013
Chief Strategy Officer & EVP, Business Development & Content
Jan, 2010
May, 2012
Founder & CEO
Aug, 2006
Dec, 2009
GM/VP, Digital Product Strategy & Development
May, 2004
Jun, 2006
Director, Corp Dev & Strategy/Video Product Dev & Strategy
May 1, 1998
Nov 1, 2002
Senior Associate
Jun 1, 1997
May 1, 1998
Program Manager
Nov, 1995
May, 1997
Head, Business Development

Board & Advisor Roles (2)


Education (2)


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