Gender Male
Roger Tracy is one of the pioneers in laser measurement technology. With a career that spans more than 40 years, Roger has been at the forefront of many technology advancements in this field. Roger started his engineering career working for Chrysler Corporation in Europe. From there, he moved to International Harvester, where he held a number of
senior management positions and, ultimately, ended up responsible for their $120 million manufacturing operation in France. In 1990, Roger became President of Pandrol International in London. It was here that Roger was exposed to the railway industry that would ultimately lead him to start Tire Profiles. After leaving Pandrol, Roger embarked on his first entrepreneurial endeavor when he founded ImageMap Inc., which set out to develop a high-tech system using lasers to measure railcar wheels and track. The goal was to reduce cost through technology to assist a process that was labor intensive and ultimately produce better results at a lower cost. Roger and his team of engineers developed a system using lasers, complex mathematics and computer software, saving the industry millions of dollars. After establishing ImgaeMap as a market leader in North America, Europe and China, Roger sold the company to one of his competitors in Italy. Having established himself as a pioneer and expert in laser measurement technology Roger was approached by Formula 1 racing to develop a tool using lasers to measure tire wear patterns on a Formula 1 race cars. It was this development that lead Roger to form Tire Profiles Inc. and leverage the railway and racing technology to develop a system to measure passenger vehicle tire and alignment wear.
