Location Santa Barbara, California, United States Regions West Coast, Western US Gender Male
Website roswaks.com LinkedIn View on LinkedIn X (Twitter) View on X
Robert Oswaks is an innovative and award-winning marketing executive experienced in high-performance team management, and connecting with consumers in the US and throughout the world. He has executed successful marketing campaigns across all marketing disciplines and distribution platforms, through his creative solutions and results-oriented
strategic vision.
Using a distinctive combination of corporate and creative skills, Oswaks spent the last decade with Sony Pictures Entertainment where, as President of Marketing, he was instrumental in building the successful Sony Pictures Television brand across all areas of television, including: first-run and off-network syndication; primetime and daytime series on broadcast and cable networks; pay-per-view and video-on-demand; advertiser sales marketing; digital, mobile and new media marketing; TV-DVD; branded integration and international television marketing.
Oswaks additionally oversaw all marketing activities outside of the U.S. for all of SPT’s international business lines. This work included the distribution of feature film and television product to broadcasters, digital content providers and mobile carriers; international networks; and local language production.
As a leader, he has overseen a constant flow of organizational change, including the move to digital platforms, reorganizations, and the merging together of the US and international marketing departments which required strong transition management capabilities. Most recently Oswaks oversaw a global team dedicated to working on dozens of projects with annual budgets in excess of $30 million dollars.
His work has been recognized by such industry awards as the Mobius, PROMAX Gold Medallion, PROMAX-UK Gold Medallion, PROMAX Europe Gold Medallion,The Hollywood Reporter Key Art Awards, as well as the 2003 PROMAX “Brand Builder” Studio Marketing Award. Oswaks is a member of the Board of Directors for The Motion Picture and Television Fund.
Specialties
Strategic Marketing Plans; Project Management; Social Media Marketing; Studio and Client Presentations; On-Air Promotion; Creative Advertising & Design; Brand Building and Integration; Media Planning; Web Development; Licensing & Merchandising; International Television Marketing.
